I've spent more than half my life inside behavioral health.
At fifteen, I started joining my father at the Malibu treatment center where he worked, a respected admissions rep turned operator who'd spent the later half of his career helping programs and supporting the clinicians inside them.
I learned the industry the way most people never do: from within. How admissions teams operate. What clinical directors prioritize. What it takes to run a program that does right by the people in its care.
That early exposure shaped a career. I worked at digital marketing agencies for years and founded Be Health Digital in 2017. Behavioral health was the work I kept returning to.
I donate a portion of every Be Health Digital engagement to Shatterproof (a national nonprofit working to end the addiction crisis), in memory of my father. He spent his career trying to make behavioral health better, for the clients, for the clinicians who worked alongside him, and for the families navigating one of the hardest things a person can face.
The work this agency does is, in a real sense, an extension of his.
That's the thing I want every operator we work with to understand: this isn't just an agency to me. It's the field I grew up inside, the field my father gave his career to, and the field I came back to on purpose.
I take that seriously. So does my team.
Tori Skene
Founder, Be Health Digital