Acquisition and brand work for adolescent and teen programs — designed for the parent making the call and the teen who has to walk through the door.
Funnel architecture
Age-appropriate creative
& IEP-aware messaging
Compliant intake
Teen and adolescent programs sit at a delicate intersection: the patient is a minor, the decision-maker is a parent, and the clinical work touches school, family system, identity, and developmental stage all at once. We build marketing that respects every part of that — without watering down the inquiries your census depends on.
Most inquiries come from a parent in crisis at 11pm. We design paid media and landing pages for that exact moment.
SEO and brand content that speaks to teens like the people they are — not like marketing targets or clinical case studies.
Pediatricians, school counselors, therapists, and IEP teams drive a real share of admissions. We treat them like a media channel.
Intake for minors involves consent, custody, insurance, and school logistics. We design the funnel to match that complexity.
Funnels built for adult self-referral fail here. Parents need confidence; teens need to feel seen. We design for both audiences in parallel.
Families won't enroll if academic continuity isn't addressed. We make accredited schooling, IEPs, and re-entry visible up front.
Self-harm, suicidality, and substance use require careful framing. Our creative is reviewed against AAP, JED, and SAMHSA guidance.
We work with adolescent and teen programs across residential, PHP, IOP, virtual, and therapeutic boarding settings — including dual-diagnosis, trauma, mood, and gender-affirming specialty tracks.