Practice · Mental health Disorders

Mental health Disorders marketing for programs that take complex cases.

Acquisition and brand work for residential, PHP, IOP, and outpatient mental health programs — including dual-diagnosis, trauma, and mood disorders.

Dual-Dx

Trained creative team

Payor-aware

Funnels & messaging

Multi-LOC

Residential to outpatient

Outcome

Reporting to ELT

How we work

Mental health Disorders is a crowded category dominated by telehealth ads and stock photography. Programs that actually treat severe and persistent illness need a different posture — one that signals clinical depth, payor sophistication, and respect for the people they serve.

01

Diagnosis-specific funnels

Trauma, mood, psychotic, and personality disorder funnels each get their own creative, content, and intake path.

  • PTSD & trauma programs
  • Mood & depression funnels
  • Anxiety & OCD specialty
  • Personality disorder pages
02

Modality SEO

EMDR, DBT, CBT, ketamine-assisted, TMS — content that ranks because it's written with the modality leads.

  • Evidence-based content
  • Clinician bios as SEO assets
  • Modality landing pages
  • Outcomes pages
03

Brand & web

Clinical seriousness without the stock-photo gloss. Identities and sites that signal you treat severity.

  • Identity systems
  • Accessibility (WCAG)
  • Multilingual sites
  • Performance & speed
04

Payor-aware acquisition

We build funnels around your contracted payors, single-case rates, and out-of-network strategy.

  • Payor segmentation
  • Insurance VOB flows
  • Single-case agreement routing
  • Cost-of-care explainers
What's different here

Severity needs signal

Families looking for residential or PHP can tell when a site is built for low-acuity telehealth. We help yours look like what it is.

Continuum of care matters

We build the step-down story: residential → PHP → IOP → outpatient. That story is your retention strategy.

Clinicians are your brand

Your leadership and clinical team are the proof. We make them visible — ethically and accessibly.

We partner with mental health programs from boutique residential to multi-state systems — including dual-diagnosis, trauma specialty, and adolescent programs.

Ready to map this to your program?