Practice · Dual Diagnosis

Dual Diagnosis marketing for programs treating the whole person.

Acquisition and brand work for co-occurring disorders programs — built for the clinical reality that mental health and substance use rarely show up alone.

Co-occurring

Integrated funnels

ASAM+DSM

Aligned content

Multi-LOC

Detox to outpatient

Payor-aware

Insurance routing

How we work

Dual diagnosis is the standard of care, not a niche. But most marketing still treats addiction and mental health as separate funnels — leaving families to translate between websites that don't reflect how their loved one actually presents. We build campaigns, content, and intake that mirror integrated clinical care.

01

Integrated acquisition

Paid media and SEO built around co-occurring presentations — trauma + SUD, depression + alcohol, bipolar + stimulants — not isolated diagnoses.

  • Co-occurring landing pages
  • LegitScript-certified campaigns
  • Diagnosis-pair keyword strategy
  • Crisis-aware ad creative
02

Clinical content

Pages written with your medical and clinical leads that explain how integrated treatment actually works — without the marketing gloss.

  • Co-occurring explainers
  • Medication-assisted treatment pages
  • Trauma-informed program content
  • Levels of care for dual-dx
03

Admissions infrastructure

Intake designed for complexity: psychiatric assessment, medical clearance, MAT eligibility, and SUD history captured in one coordinated flow.

  • Multi-disciplinary intake routing
  • Psychiatric pre-screen workflows
  • Insurance VOB for dual-dx codes
  • Step-down & continuing care tracking
04

Brand & web

Sites that signal you treat severity and complexity — not low-acuity telehealth or single-issue programs.

  • Clinical credibility design
  • Accessibility (WCAG)
  • Provider & psychiatrist bios
  • Outcomes & accreditation surfacing
What's different here

Don't split the funnel

Running separate SUD and mental health funnels confuses families and dilutes spend. We build one integrated story that qualifies for both.

Psychiatry is a differentiator

Programs with embedded psychiatry, MAT, and medication management out-convert programs that bolt them on. We make that visible up front.

Payor mix shapes messaging

Commercial, Medicaid, and out-of-network funnels each need their own creative and intake path. We model the mix before we buy the media.

We partner with co-occurring programs across detox, residential, PHP, IOP, and outpatient — including trauma-specialty, MAT-forward, and adolescent dual-diagnosis tracks.

Ready to map this to your program?