Tori Skene
Founder & SEO Director
Behavioral health SEO since 2017. Leads agency strategy with a focus on growth that holds up to scrutiny, Google's, LegitScript's, and your own.
The people behind the practice
A team built on experience inside behavioral health.
Our team is structured around deep expertise — not generalists. Each member brings focused skills in a discipline that matters for behavioral health marketing, from clinical compliance to technical SEO.
Mattie Luong
Operations Manager
Handles agency operations: finance, payroll, AP, and business compliance. The reason the rest of the team can stay heads-down on client work.
Kate Murphy
PPC Director
Leads paid media across Google, Meta, and Microsoft. Builds compliant, high-performing campaigns tuned to the realities of behavioral health.
James Wolfe
SEO Manager & UX
On-page SEO and design execution. Optimizes every page, structures the site for rankings, and makes sure each one looks the part.
Cayla Clark
Content Manager & Social
Owns the content workflow end-to-end: Writing, publishing, and social. Every piece tuned to E-E-A-T, clinical credibility, and the questions high-intent searchers are actually asking.
Hugh McBride
Content Writer & Social Media
Writes blog content across the client portfolio. Every post consistent with the program's voice, accurate to its clinical reality, and built for the searchers it's trying to reach.
Tyler Barry
Web Development & Technical
Keeps client sites running. Page builder issues, plugin conflicts, and the technical problems that come up, fixed before they affect performance.
CC
Caroline Cole
Launch Content Writer
Writes the content that ships with new client websites — homepages, program pages, and the brand voice that defines each launch.
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Victoria Barry
Content Writer
Writes blog content across the client portfolio. Every post consistent with the program's voice, accurate to its clinical reality, and built for the searchers it's trying to reach.